Why iMessage is such a big deal: A guide for the rest of the world
Credit: Robert Triggs / Android Authority
The ‘green bubble’ phenomenon is back in the headlines, following accusations that Apple leverages its iMessage platform to exert “peer pressure and bullying as a way to sell products.” A bold but increasingly well-substantiated claim, at least as far as the US is concerned.
iMessage launched in 2011 and you’ll find instances of anti-green bubble tweets and memes dating back just about as long as the app has existed. It’s hardly a new phenomenon, popping up in various pop culture references over the years, from articles on The Barchelorette contestants to the pitfalls of dating Android users.
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