If the Nothing Phone 1 isn’t cheap, it will fail
Credit: YouTube
It’s only taken months and months, but Nothing has finally shed light on its smartphone plans. The startup, by OnePlus co-founder Carl Pei, is certainly taking a few pages out of the OnePlus playbook for its upcoming Phone 1.
Nothing is promising a “fast and smooth” software experience, a skin based on pure Android, and an “iconic” design. In case you forgot, 2014’s OnePlus One was touted as having a “fast and smooth” experience, a skin that was close to stock Android, and a standout design of its own (that sandstone texture). But there’s one area where Nothing absolutely needs to take inspiration from the OnePlus One, and that’s the pricing strategy. A misstep there might make or break Nothing’s aspirations.
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