Snap gave up on its selfie drone so fast it’ll make your head spin

Credit: Tristan Rayner / Android Authority

Snap released its easy-to-use selfie drone on April 28, 2022.
Four months later, Snap has decided to discontinue the device.
Snap attributes the cancellation to reprioritizing the company’s resources.

Cancellations happen all the time in the tech world, but it’s always surprising when a product gets canceled shortly after its release. That’s exactly what happened with Snap and its selfie drone, the Pixy.

According to The Wall Street Journal, Snap held a question-and-answer session addressing company decisions. During the session, Snap Chief Executive, Evan Spiegel, told staff that the company would be halting the development of the $250 drone. Spiegel attributes the surprising decision as a part of a broader reprioritization of company resources.

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Snap gave up on its selfie drone so fast it’ll make your head spin