Samsung losing ground to Apple prompts Google to double down on its own hardware

Credit: Rita El Khoury / Android Authority

Samsung’s phones have been losing ground to the iPhone.
Google is worried Samsung’s lack of sales could hurt its mobile ad business.
Google’s strategy to fend off Apple is to gamble big on its own hardware.

Google is in the process of implementing what could be called a “Google-first” strategy that will see a number of its employees who work on services for non-Google devices shift to working specifically on the company’s own hardware.

From Android Auto to Google Assistant, Google creates services used for a variety of non-Google-made technology. One of the biggest partnerships the company has is with Samsung — a phone manufacturer that relies on Google’s Android OS. Samsung is an important partner to Google because it allows Google to load a bevy of revenue-generating Google apps on its devices.

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