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Android is in big trouble as Gen Z increasingly prefer iPhones

Samsung Galaxy S23 vs Apple iPhone 14 Pro Max camera angled
Credit: Robert Triggs / Android Authority
  • A new report suggests Gen Z Android adoption is shrinking at an alarming rate.
  • In the US, Zoomers make up 34% of all iPhone owners, which helped Apple increase its US market share to over 50%.
  • Even outside the US, however, iPhone adoption among Gen Z is increasing steadily.

The Android operating system has a big problem, and its name is Generation Z (aka Zoomers, aka people born after 1996). According to a new report from Financial Times, the Gen Z crowd increasingly prefers Apple’s iPhones over even the best Android phones, especially in the United States.

According to the report, 34% of all iPhone owners in the US belong to Generation Z. This stat destroys Samsung’s share, which is just 10%. This significant growth amongst Zoomers is part of the reason Apple increased its overall US market share from 35% in 2019 to more than 50% in 2022.



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