Apple confirms Apple Intelligence isn’t coming to nearly 450 million people in EU
- Apple is not bringing its highly publicized Apple Intelligence features to the European Union this year, with the future remaining uncertain.
- The territory’s Digital Markets Act (DMA) would likely interfere with Apple’s overall plans.
- Along with Apple Intelligence, iPhone Mirroring and SharePlay Screen Sharing are also not coming to the EU.
Earlier this month, Apple held its annual Worldwide Developers Conference (WWDC). There, it launched Apple Intelligence, the umbrella term that will be the home of generative AI tools for iPhones, iPads, and Mac computers. The company spent approximately 50% of its keynote event solely focused on these new technologies and how they will make using its products better.
Unfortunately, it looks like nearly half a billion people won’t be able to experience Apple Intelligence features, at least not anytime soon. Today, via Bloomberg, we learned that Apple will not launch Apple Intelligence in the European Union for the time being. The reason behind this is the Digital Markets Act (DMA). This is the main reason Apple has been pushed to change many of its policies, such as moving the iPhone to USB-C, allowing third-party app stores, and allowing developers to use third-party payment systems to bypass Apple’s previously mandatory 30% cut of all profits.
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