Boost Mobile’s big change made picking a plan so easy, the Big Three should copy it

Opinion post by

Andrew Grush

Boost Mobile is one of the oldest and best-known prepaid networks in the US, though it has a mixed reputation depending on who you ask and what company owned it at the time. These days Boost is owned by Dish Network, and while it might not be as hot as it once was, its coverage is pretty robust thanks to a combination of AT&T, T-Mobile, and Dish towers. After initially attempting to create a whole new postpaid sub-brand called Boost Infinite, the carrier recently announced it is merging its prepaid and postpaid efforts under one roof. This is a very different direction from what we’re seeing with AT&T, T-Mobile, or Verizon, but I think makes a lot of sense.

Boost Mobile offers three main plans, all with unlimited data. These plans start at $25 a month and go up to as high as $60 a line. Unlike most carriers, you can pick between postpaid or prepaid. Prepaid doesn’t require a credit check, whereas postpaid does. The plans remain the same, though there is also a special Infinite Access plan exclusive for postpaid customers that gives users a free Samsung or Apple device. The customer service, website you use, apps, and experience are basically universal depending on how you choose to pay. That’s in contrast to other carriers, which often use different customer service agents, special prepaid apps, and other measures to help set their services apart and make it clear prepaid is a secondary priority over their postpaid customers.

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