Level up your shopping game with Rufus, Amazon’s AI assistant
- Amazon’s AI-powered shopping assistant, Rufus, is now available on the Amazon Shopping app.
- Rufus can help with product recommendations, comparing options, and looking up your order history, among other things.
- Update your app to the latest version if you’re unable to access Rufus.
Think Amazon Alexa is impressive? Well, wait till you try Rufus! Amazon unveiled its AI-powered shopping assistant, Rufus, earlier this year. So far, Rufus has been available in beta to a small set of Amazon’s customers. However, in a recent post, the retailer announced that the shopping assistant is now available to all US customers within the Amazon Shopping app.
The shopping assistant is designed to answer product-specific questions, help with recommendations, and compare items. Customers can also use Rufus to get quick access to their order history as well as keep track of product updates. These are just some of Rufus’ many capabilities, given that the shopping assistant has been trained on Amazon’s product catalog, community Q&As and reviews, and public information from other websites in an effort to help the AI tool make better recommendations.
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