Apple faces intense backlash over new app policies, again

• Apple has loosened its restrictions for app developers in the EU and will allow linkouts to pages other than the app’s own website.
• This change follows an EU ruling accusing Apple of breaching tech regulations.
• However, as part of this, Apple will introduce new fees: a 5% acquisition fee for new users and a 10% store services fee for purchases made within 12 months. This move has sparked criticism within the industry.

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While Apple aficionados are fervently awaiting news about the possible launch of the iPhone 16 and other new gadgets from the tech giant, it appears that the firm has run into some trouble in the EU. In a significant move, Apple recently loosened its restrictions regarding how app developers in the European Union could interact with users. This follows an EU ruling in June that charged the Cupertino-based tech giant with breaching technology regulations set by the bloc.

According to Reuters, Apple had previously imposed strict rules on app developers, allowing them to include external links only if they redirected users to the developer’s own website. This essentially limited developers’ ability to redirect users to promotional pages, where they could choose to upgrade or make additional purchases.

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