Smartphone marketing demystified: The specs that matter, those that don’t
8/03/2024
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While it’s hard to go wrong with any of today’s top-tier smartphones, ending up with the best bang for your buck or splitting the mid-range wheat from the chaff is still often a case of deciphering a phone’s spec sheet. This already laborious task isn’t helped by the marketing gobbledegook thrown around by various brands in a bid to make their otherwise mediocre handsets stand out. Just what the heck is “virtual RAM” anyhow?
To help, let’s break down all the key smartphone specifications and highlight what to look out for — and what to ignore — when making your next purchase.
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