Samsung’s new ads attacking Apple are a masterclass in cringe

• Samsung’s newest ad campaign is called “Simon Says,” and it directly attacks Apple.
• The ad’s premise is that Apple phones have become stale while Samsung’s are innovative and exciting.
• Unfortunately, Samsung’s phones have not substantially changed in years, making the ad pretty epic cringe.

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Ah, the Samsung vs Apple rivalry. It’s a tale as old as time. Over the years, Samsung has had no problem directly attacking Apple in its ads, with the “Ingenius” campaign from 2018 being a notable highlight. Now, Samsung is at it again, this time with a campaign called “Simon Says.”

The “Ingenius” campaign was great in 2018, primarily because Samsung was in a golden era, with phones like the Galaxy Note 9 being some of the best, most innovative products it’s ever launched. In 2024, though, things are a bit different. Now, Samsung’s stabs at Apple are getting old, especially considering that Samsung hasn’t done anything substantially different with its phones in years.

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