Samsung’s new ads attacking Apple are a masterclass in cringe

Samsung’s newest ad campaign is called “Simon Says,” and it directly attacks Apple.
The ad’s premise is that Apple phones have become stale while Samsung’s are innovative and exciting.
Unfortunately, Samsung’s phones have not substantially changed in years, making the ad pretty epic cringe.

Ah, the Samsung vs Apple rivalry. It’s a tale as old as time. Over the years, Samsung has had no problem directly attacking Apple in its ads, with the “Ingenius” campaign from 2018 being a notable highlight. Now, Samsung is at it again, this time with a campaign called “Simon Says.”

The “Ingenius” campaign was great in 2018, primarily because Samsung was in a golden era, with phones like the Galaxy Note 9 being some of the best, most innovative products it’s ever launched. In 2024, though, things are a bit different. Now, Samsung’s stabs at Apple are getting old, especially considering that Samsung hasn’t done anything substantially different with its phones in years.

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Samsung’s new ads attacking Apple are a masterclass in cringe